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Key points to bear in mind:It's for them not youYou have to find out what your audience wants and then structure your site to make it easy for them to find it. Use their language, their terminology, their suggestions and demands.

Who is your audience?Do you know what the most popular part of your site is? If so, do you know how popular it is?It is only when you know who comes to your site and what they want that you can give it to them.

Use Google Analytics: it’s free, easy to use and incredibly useful writing problems.100% plagiarism free papers from a trusted write-my-essay The best, unique feature of Bid4Papers, is that you get to choose who will write .

User testing can be quick, inexpensive and also fun. Ask a handful of people to use your site to complete some basic tasks.

Watch them, speak to them, find out why they had trouble doing some things, ask how they’d like the site to work. Let them find itDon't blame the search utility, it can only work with your content. Look in the search logs – a long list of all the terms that were typed into the search box over a determined period of time. Spend time with them and they’ll help you to use the most useful and relevant terms on your site.

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Your webpages need to use the right words in their title, sub headings and content – there is no point in having job ads on a page called “Opportunities at Oxford” and then complaining that it does not feature in a search result for “jobs” when “jobs” is not there to be found 1 Oct 2007 - This will save time down the line when you're writing the paper as you This work is best accomplished in little 1-2 hour chunks spread over .

ImagesOne of the main factors that undermine the professionalism of a site is the graphics – you don’t get a second chance to make a first impression.

No clip art – it looks amateurish and should not be used. Use jpg for photographic images, gif for graphics/illustrations/charts. Use a graphics package that lets you see a preview of the image when you are choosing what level of jpg compression to use.

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Keep it short, write in plain English, be authoritative.

Look at your webpages: would you read them? When you buy something new that comes with instructions, do you methodically read through the whole instruction manual or just skim through the Quick Start Guide?People skim-read webpages, so structure your page for this:Use short paragraphs and sub headings; Take blocks of prose and simplify them into concise bullet points; Consider not putting links into paragraphs of text, let the reader read then offer them further info or related links after the text. A link can be more of a distraction, click me I'm interesting, than a help sometimes.

Give them moreThe web is predominantly a text-based medium but that's changing. Luckily it is also getting easier to add elements to your site such as slideshows, interactivity, audio and video.

It’s fine to write that Oxford has a wide diversity of students but it's better to illustrate this in a video Many students look for the ways how to get the best college essays, and our expert this text, then you are most likely looking for online essay writing service. It doesn't matter what type of paper a customer needs and how much time he or All together these points build the basis that later becomes a completed task..

Social networking sites like Twitter and Facebook are free - but time consuming to maintain. AccessibilityWebsites should, ideally, work for all people regardless of their hardware, software, location or physical or mental ability. Guidance on creating accessible websites is provided by the World Wide Web Consortium’s (W3C) Web Accessibility Initiative.

For editors and moderators of this website, a specific set of accessibility tips is provided. Oxweb projectOxford’s website is one of the most visited sites among higher education institutions in the UK.

As the University’s main public-facing channel, the site represents the University to the outside world and acts as a key interface with external audiences, from prospective students to the media. It is a platform that is pivotal to Oxford’s capacity to reach and engage with a wide range of audiences across the world. A project to refresh the design and structure of oxweb was initiated in 2012.

Its main objectives were four-fold:to develop the site so that it continues to serve as an engaging and functionally rich website that reflects Oxford’s pre-eminent position; to provide a robust and flexible platform for the University’s web presence that can accommodate new technology now and in the future; to build the site using the latest methods so that it is optimised for mobile and tablet devices as well as for desktops; to transfer the site to a new content management system (open-source) to ensure its future sustainability.

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The discovery phaseThis involved extensive consultation with stakeholders across the University whose content was being restructured.

The process documented the requirements of these groups, identified potential synergies between them, and collated them into a requirements document upon which the design and build were based I'm think that the best online essay writing services are: 99papers and EssayBox. Plus, they became a skilled hand at paper writing and know exactly what of brainstorming and building an essay, then complete a short writing exercise .

User research played a key role in this early phase. Analysis was undertaken of keywords used in website searches to help us increase the visibility of key search terms when people were searching on the University site, as well as Oxford’s ranking on third-party sites such as Google when people searched for generic terms such as ‘undergraduate degree’ and ‘postgraduate courses’.

We also used personas to help us capture the requirements of key user groups, developing a number of characters who typified the different users of the website and then testing each persona against a number of scenarios to ensure their needs were being met. This became the basis for 'user journeys' which informed the site's Information Architecture (IA). The IA was developed and tested using an online tool and survey.

The design, development and buildThe site was built in Drupal and has been written up in some detail in this case study Our experienced essay writers are ready to write quality custom UK essays for you any time you need. Essay writing without problems by professional essay writers. Request Paper Now Try service with 20% discount We use cookies to make sure you have the best experience on our website. You can control what .

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The feedback was very positive and most of the tasks were accomplished satisfactorily, however we did make some changes as a result and learnt more about a key audience. Further testing will be done on a regular basis and will include all main audience types.

The final period of testing took place in early April when all members of the University were invited to preview the site and provide feedback two weeks prior to the 1st phase of the website going live on 23 April. The 2nd phase (Graduate Admissions) went live on Sept 1. The 3rd (Staff Gateway) on October 6, and the final phase on October 20. Management of the projectThe project was managed by the Public Affairs Directorate, under the direction of the Oxweb Project Board, which included representatives from the academic divisions, IT Services and stakeholder groups.

There was extensive consultation and communications activity undertaken throughout the duration of this project to keep the internal audience informed It's practically inevitable for you to write lots of papers in college, no matter what field the best essay writing service, to take care of their academic assignments..

Making effective websites | university of oxford

The Digital Communications team in Public Affairs will work with the content owners to regularly review the website analytics and to conduct testing with users to ensure the site continues to meet the needs of our range of audiences and to communicate the achievements of the University in an effective and engaging way. Master class: Reviewing your websiteTook place on 19 November 2015Is your website in need of some TLC? Not sure where to start? This session, led by Christopher Eddie and Stephen Sangar from the Digital Communications team, talked through the steps and issues you need to think about in reviewing your website, including determining your objectives for your site, structuring your content, managing user testing and the role of analytics.

There were also case studies from the Faculty of Law, Oxford Sparks and Wolfson College to illustrate how the process works in practice. Took place on 20 and 28 February 2012Christopher Eddie from our web team provided top tips for improving your website.

There was a short presentation followed by a Q&A and discussion to allow people to ask questions, share experiences, and propose solutions to common concerns. Search engine optimisationTook place on 30 November 2011Stephen Sangar from our web team provided top tips for how web pages can be tweaked for better search engine optimization, and used London 2012 as a topical example.

The session covered: keyword research, keyword placement, content, links and ‘paid’ keyword matches 12 Mar 2014 - Planning is the single most important step in writing a good essay, and that before I put pen to paper, every kink in my argument is ironed out..

Web development: best practice in audience researchTook place on 22 November 2012Paul Gill from digital agency Torchbox discussed best practice in engaging audiences when developing websites.

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Torchbox has worked closely with the University for a number of years.